Creating a Steady Cash Flow

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Several years ago, I had a lovely long-term consulting assignment which kept me both busy and solvent.  One morning I woke up and realized that it was coming to an end and I had nothing lined up.  After a few moments of panic, I decided to get serious about creating my next income source.  I didn’t have a great deal of time to devote to this, so I gave myself the challenge of finding a way to earn $100—an easily accomplished goal.  What I didn’t realize at the time, was that I had just created a new habit that has kept my business—and cash flow—moving smoothly along.

Over time, I’ve learned that there are other benefits to this simple technique.  For instance, I teach a seminar called “Making a Living Without a Job” throughout the United States and Canada.  Nearly every seminar has at least one person who tells me that they want to be self-employed but don’t know what kind of business to start.  Using this technique is a wonderful way to sample a number of different possibilities, while training you to be creative.  In other words, you’ll learn to think like an entrepreneur.

There’s an old saying, popularized by Robert Schuller, that goes, “By the inch, it’s a cinch. By the yard, it’s hard.” Any successful goalsetter will tell you that reaching goals big or small is dependent on breaking the big picture into tiny, doable steps.  That’s the essence of my favorite idea, the $100 Hour. It works with such infallible certainty that once you make it a regular part of your plans, it’s like a rocket propelling you to your goals.

You can begin implementing the $100 Hour even if you now have a job or other commitments that clamor for your time.  Begin by making a pact with yourself that you will set aside time daily, if possible, or at scheduled intervals for the purpose of finding an idea that will bring you $100.  You needn’t complete the plan in the hour, but if time permits use your surplus to get your idea rolling.  Do research, make calls, write letters—anything that advances your goal.  If you’re focusing your energies on a single profit center, then come up with an idea for expanding it in a way that will earn another $100.  If you’re going to try a number of different ideas in order to figure out what you most want to do, then this time can be spent designing a variety of projects.

A word of warning is in order here.  While this idea works wonders, your ego may tell you that $100 is too insignificant to bother with. Ignore it. After all, great fortunes and grand achievements have been accomplished by steadfast devotion to creating tiny successes—which ultimately add up to enormous successes.  The discipline that comes with using this technique is perhaps its greatest bonus.  However, once you start seeing results, don’t stop using it.   With continued practice, you’ll find it gets easier and easier to come up with a $100 idea.  At that point, you can raise the monetary stakes, if you like. At any rate, you’ll discover that the quality of your ideas gets better and better with practice.

$100 Idea Starters

To show you how easy this is and to get you thinking along these lines, I’ll give you some of the $100 ideas that have appeared on my lists and those of others who are joyfully jobless.  Each of these could be worth far more than $100 and each can be adapted and embellished to suit your interests and skills.

* Be a broker.  Match up a buyer with a seller and collect your fee.  If you’re smart about automobiles, for example, you could be a consultant for people shopping for a used car.  Or you could develop a referral service for professionals.  That’s what speakers’ and writers’ agents do. If you know a lot about art, you could broker the work of artists as a couple I saw on television do.  These folks live on an island off Vancouver and run an international art business via the Internet.  Read some classified ads and see whether you might be a matchmaker between someone offering something for sale and a potential buyer.

* Clean out a closet.  There may be cash in your trash. Isn’t it time for a yard or tag sale? I know several folks who run sales every month, earning at least $100 each time.  If you’re really loaded with old stuff you want to sell, consider renting a table at a flea market.  Clothes, especially high-quality ones that are in good repair, can be taken to a consignment shop—as can toys, sporting equipment and computers.  You could also organize and promote a neighborhood sale, and collect a small fee from other sellers in exchange for doing the advertising and promoting.  Now that recycling is trendy again, used merchandise is politically correct.

* Sign on as a temporary worker.  All sorts of temporary agencies match workers with work.  Many are general, such as Kelly Services, while others specialize in computer operators or medical workers.  Some people make a career out of doing temporary work; you may want to use it as an emergency profit center, since it can be tedious.  You may have to put in a lot of hours to earn $100 this way, but it’s nice to know you can if you must.

* Eliminate an expense that doesn’t bring you joy.  Every so often, use your $100 Hour to save $100 that you’re now spending.  It’s the same as earning it, in a way.  Quit smoking. Or find a credit card company with a lower interest rate than you’re now paying.  Find a tax deduction you’ve overlooked.  Cancel the movie channel you never watch.  Sometimes our spending becomes automatic and habitual.  It’s healthy to reevaluate and change old spending habits from time to time.

* Deliver a valentine.  There are dozens of possibilities if you’re a natural romantic. You could specialize in enhancing romance all year long. (If you’re good at this, you may not realize that you have a gift!)  How about selling a basket of erotic massage oil and other romance-enhancing treats? Or catering breakfast in bed? Or setting up mystery evenings in conjunction with a limousine service?  If you love love, this one’s for you.

* Organize a tour.  Is there a geographic area or subject that you know a lot about? Do you live near a historic battlefield or favorite fishing spot? You could create a tour right at home that would appeal to visitors to your area.  Several companies in London offer fascinating walking tours covering everything from Shakespeare’s London to places where the Beatles hung out.  If you long to travel, find a travel agent or company that will work with you to organize a trip abroad.  In exchange for marketing the tour, you can receive a free trip.  A focused specialty tour offers the best possibilities, so concentrate on planning a trip around your area of expertise.  You could produce regular $100 Hours with this one.

* Take in a paying guest.  You may not want a full-time roommate, but what about an occasional out-of-town visitor?  You could specialize in providing homey accommodations for business travelers in town for long-term assignments, or hook up with a local college that hosts visiting professors and conference-goers.  If you speak a foreign language, be a paid host to travelers who aren’t sure about their English.

* Barter services.  Some people thrive on exchanging services, building their own underground economy.  This moneyless way of doing business can be great fun if you find other traders who enjoy bartering, too.  I’ve known people who have bartered for everything from laser printers to time in a vacation home. There’s a fabulous architectural drawing hanging over my sofa that I got in exchange for some promotion services for a home furnishings consignment store.

* Clean something.  Windows and floors always need cleaning, but you might aim at something larger—like an airplane or boat—and collect your $100 more quickly. It’s unfortunate that cleaning is considered lowly work, since the opportunity to clean things is enormous.  If you find tidying up a satisfying occupation, you could easily clean up financially with this one.

* Give your opinion.  Market research companies are always looking for people to try new products or sample old ones.  For this they rely on consumers who are potential users of the product.  Check your Yellow Pages for such firms in your area and ask to be added to their database.  If you like telling people what you think, why not get paid for your opinions?

* Teach a class.  Not long ago I found an old $100 Hour list of mine.  One of the ideas was to send a proposal to Open U in Minneapolis for a class called “Making a Living Without a Job.” That single idea has brought me tens of thousands of dollars in income and hundreds of hours of bliss in the classroom.  What are the hobbies you love? Where’s your expertise?  Build a class around what you know and start teaching.  This idea can, of course, be repeated endlessly, bringing you many $100 bills.

* Throw a party.  Planning special events can be fun and profitable. Or offer to cook for your busy friends for the price they’d pay in a restaurant.  If you have abilities as a confident host, this is a wonderful way to indulge your partygoing personality—and get paid.  Companies, too, engage the services of professional party planners; or you might specialize in class reunions or wedding receptions.

* Get a grant.  Thousands of dollars go unclaimed every year.  All sorts of private foundations offer grants for a huge range of projects. If you want to do research, work on a product design, or investigate another culture, there may be a grant just waiting.  You need to do lots of legwork and proposal writing for this, but don’t overlook this option for acquiring cash.  Your reference librarian can point you to the directories of available grants.

* Contact former customers.  Remind them that you’re available and willing.  Generating repeat business can be easier than finding new customers all the time.  Don’t wait for the phone to ring. Once your have customers to call your own, keeping in touch with them should be a regular event.

* House-or pet-sit.  House- and pet-sitting are popular ways to earn money. You could have a specialty, such as caring for cats or vacant houses waiting to be sold.  One enterprising fellow offered his services through real estate agents, housesitting for people who had moved, but not yet sold their house. He’d bring in some oriental rugs and a few pieces of nice furniture, making the empty space more attractive. One woman I know got hired to housesit for a client’s home in the south of France. If you’re flexible and love a change of scenery, this could be perfect.

* Finish things.  How about a follow-through service to complete unfinished projects? If you’re handy at repairs or household jobs, you could complete things that do-it-yourselfers didn’t do.  Needlework is another area where enthusiasm sometimes diminishes before the work is done.  Busy people often start more than they can finish so you could find a gold mine here—and relieve a bit of guilt.

Every single one of these ideas can be started easily and inexpensively, so there’s no excuse for not getting your own $100 Ideas List started.  Better yet, each of these have the potential to grow into large, luscious profit centers.  You might think of them as acorns, harboring an oak inside. Get busy planting.

It’s About Time

My local tv news just featured a booming business called Vegas Errands. The owner is a young woman who responded to an ad on Craigslist, and ended up starting her own service business. As the story reported, business is booming. That didn’t surprise me.

Asked whether they would rather have an extra $100/week or five more hours, the overwhelming majority of Americans polled said they’d take the time.  We’re not the only folks wanting more time, however.

An article in London’s Daily Express newspaper reports that a study found busy Brits are now spending an average of £114  ($170) each month to buy three hours and ten minutes of extra time.  The study, conducted by an online bank, concluded, “Making time for yourself, doing things you enjoy, are crucial to mental and physical health. The report shows that people are willing to spend significant sums to do this.”

All this rushing around was discussed in The Popcorn Report where trendspotter Faith Popcorn named this trend 99 Lives. She  says, “We scramble to keep up. We scramble to keep track.  And we have other crusades. To stay young, get fit, live healthy. Achieve self-fulfillment and conquer self-doubt. Win friends and influence people. Get rich, get smart. Accumulate toys and trophies. Save the planet, save ourselves. Test out the theory that nothing is impossible.” Then she concludes, “What we really want is to buy back time. Marketers that help us do that will be the all-time winners.”

Obviously we can’t package and sell time, but creating a business that saves people time is the next best thing. Once limited to domestic things such as cleaning and babysitting, time saving services have grown imaginative. Find ways that will save time for your customers and clients or create a business that has time saving at its core and you’ll be helping solve a common problem. Here are a few ways of doing that.

  • Deliver the goods. “Leave the driving to us,” was the slogan of Greyhound Bus. Today it’s a slogan that is being adopted by all sorts of delivery services.Grocery and meal delivery services have had uneven success in many cities, but the basic concept remains sound. While some of the larger companies have failed, smaller specialty delivery is thriving.I bought a sofa a while back and the store had no delivery service of their own, but put me in touch with two men with a truck who I hired for a reasonable fee. A retired couple I knew delivered tickets for travel agencies while a small courier service specializes in deliveries for legal offices.Then there are people who travel the country delivering cars from one area dealer to another. This is a perfect business for people who like being out and about.
  • Be portable.Savvy service providers save their customers time by coming to their homes or businesses. I’ve been meaning to find a massage therapist but hadn’t had time to do so. When a woman in one of my seminars mentioned that her daughter had a mobile massage business, I promptly asked for her brochure and called to set up an appointment. Personal trainers have also found that getting out of the gym and into their client’s homes has been good for business. And for a small fee, a man in Texas will do an inspection on a used car you’re thinking of  buying.Everyone knows what a drag it is to lug a defunct computer to the repair shop. The Geek Squad gave itself a competitive edge right from the start by making housecalls. While services that require special equipment (like dental drills) aren’t easily mobilized, some innovators are outfitting a van or motorhome and taking their business to their clients.
  • Edit.In this information drenched time, opportunities exist for those who can scan vast amounts of information and cull out the most important. Specialized newsletters and websites keep popping up all the time to save readers investigative time.Similarly, professional organizers and declutterers help clients weed out unnecessary things and activities and become more efficient.
  • The Ultimate. For years upscale hotels have offered the services of a concierge to their guests. Today that’s expanding into a lively self-employment opportunity.  What does a concierge do exactly? According to the website of the National Concierge Association, “A concierge is a caretaker, someone who wants to be needed, give advice and help other people.”Many people think of concierges as miracle workers. While they may specialize in the difficult, they also make ordinary arrangements that save their clients precious time. This is a particularly fascinating business for those who love challenge and diversity. Today’s concierge delights in serving their clients with grace and charm—and making it look effortless.If you can do something, make something, or license something that helps unclutter busy lives, you are bound to find yourself on your own fast track to success.

Turning Personal Experiences into Profit Centers

Shortly before the end of the year, I was talking to Karyn Ruth White and the subject of resolutions came up. “I don’t really make them,” she said. “But I do sit down at the end of the year and write about ten lessons I’ve learned in the previous year.” Then she added, “I’ve even had a couple of them published.” What began as a personal project, got shared with others. Great idea, isn’t it?

While it could be argued that every business is informed and influenced by our personal experiences, a great deal of opportunity goes unused by people who fail to see the potential of putting that experience to work for them.

I have written a mission statement  that is a reminder to that personal experience is the crux of my business. My  mission is this: “Have a great life and talk about it.” That may  sound simple, but inherent in it is a constant challenge to keep growing and adding experiences that can enlarge and enliven other lives too.

In order to create a profit center that grows out of your own life, there are four essential ingredients that need to be present. They are:

  • Value Your Own Experience. Very often the things that are easy and effortless for us are overlooked because we assume that what we can do, everyone can do. That’s almost never true. Our special set of talents, skills and life experiences are a one-of-a-kind package, but we have to recognize why that can be valuable to others.
  • High Self-awareness. Writer Carolyn See says, “I hope I’m wrong, but I imagine about 90 percent of the human race is snoozing along, just going through the motions.” Staying awake for the journey is important if we are to find the gold in our lives.
  • Generous Spirit. We must be convinced that what we have discovered will make other people’s lives richer, happier, healthier or smoother in some way. Keeping it to ourselves seems, well, selfish.
  • Eager to Learn. Starting a business based on personal experience is just the entry point. It’s really an invitation to mastery if we use it to learn, grow and improve.

Personal experience lends itself to all sorts of enterprises. Here are some possibilities:

  • Find a Better Way.Doris Drucker, the wife of management guru Peter Drucker, found a new opportunity for herself this way. She writes, “For years my  role as the wife of a professional speaker was to sit in the last row of an auditorium and shout ‘Louder!’ whenever my husband’s voice dropped. I decided that there had to be a better feedback device and if there wasn’t, I was going to invent one. Then I decided, at the age of 80-plus, that I would start a business to sell it.”Solving a problem or simply finding a more effective way of doing something has been  the start of  many a successful business. As a college student, Tony Buzan wanted to learn how to use his brain effectively. When he couldn’t find any useful information to assist him, he began a personal crusade to learn all he could. As a result, millions of people are mind mapping and learning other techniques to optimize personal intelligence.
  • Tell Your Story. Benjamin Franklin said we should all write something worth reading or live something worth writing. Personal experience can be the basis for autobiography and how-to books. My bookshelves are full of personal experience stories such as Frances Mayes’ Under the Tuscan Sun , Amy Stewart’s From the Ground Up, and Anita Roddick’s Body and Soul.Workshops, seminars and consulting are other ways of making your experience pay. You need to live it first, of course. That may sound like common sense, but at least once a week I’ll get a call or letter like the one I got from a man in Idaho who went on at great length about how confused he was about what business to start, then added a p.s. to his letter saying he plans to organize a seminar on Discovering Your Purpose.
  • Pay It Forward. A few years ago, Kevin Spacey was in a movie with that title. Apparently the message of passing along our good to others took root. Spacey took a year off from film making to put his energy into a website called Triggerstreet.com that is creating opportunities for the next generation of screenwriters. Spacey says he realized that his considerable success was the result of others believing in him before he believed in himself and now he wants to pass that gift along to others.

Your experience could be utilized through teaching or mentoring those coming along behind you too. “If you have knowledge,” said Margaret Fuller, “let others light their candle at it.” If it’s time to plan a new profit center, take a fresh look at your own life. You may be sit-ting on a gold mine, you know.

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Adventures In Housesitting

By Lynn Woods

Greetings fellow peripatetics, sojourners, adventurers and others born under the wandering star. I am a native born Texan (Houston), but live throughout the school year in Natchitoches, Louisiana, home of the movie Steel Magnolias and oldest city in Louisiana. I had taken a sabbatical from Northwestern State University, where I am a professor of Hospitality Management Tourism and Recreation and was looking for a perfect place to find a “niche” for a few months.

I had done housesitting years ago when I lived in St. Croix, U.S. Virgin Islands. It’s quite common there for individuals to have a “holiday home” or even an ideal situation of living six months on St. Croix and six months in New York for example, which was the case for one elderly gentleman who I housesat for. Besides Mr. Charlie, I did housesitting for a couple who had a Doberman Pinscher named, Sandy, who was supposed to be taken to the beach three times a week. Of course, after I got there, Ms. Sandy got to go to the beach EVERYDAY!

While teaching our students, who are getting ready for their field experience, I came across a reference to The Caretaker Gazette in Richard Nelson Bolles’ book, What Color Is Your Parachute? What a great idea for our students in Hospitality Management and Tourism, I thought, since many of the positions that I teach about in my classes involve lodging, resort or dude ranch management. The Gazette would be the perfect publication to subscribe to. The wonderful thing about the Gazette is the variety of positions… everything from fulltime Jack-of-All-Trades to simply housesitting or even house swapping while on vacation. It’s a kind of giant equalizer, by that I mean, people from the upper classes, call upon people from all sorts of classes for help! People who may not ever have a chance to reside in a luxury domicile can, and people who need to get their estates in order can find reliable assistance.

As a result, I just returned from two months living in Kenilworth, England. My journey to Kenilworth began with an ad in The Caretaker Gazette. A resident there was looking for someone to housesit for two months, and take care of their cat. I quickly replied. The homeowners and I knew it was kismet when I answered the ad, because we both have the identical surname…even though we are not related.  Sebastian looked like the kind of cat that needed a lot of stroking but plenty of independence too! The homeowners picked me up from Coventry Coach Station where I had taken a coach from Heathrow Airport, and then drove me on to Kenilworth. Char and Joe were gracious hosts for one night before setting off the next morning for Spain. Sebastian and I then were left alone in the house for over two months.

Kenilworth is the site of Sir Walter Scott’s novel of the same name and home to the Earl of Leicester’s Kenilworth Castle, Robert Dudley and a favorite of Elizabeth Tudor. One of the pubs here, The Virgins and Castle, was frequently patronized by none other than William Shakespeare. Besides being able to design a guest lecture series with neighboring Universities and doing some much needed research, I have managed to integrate myself with the locals by taking an Indian cookery class, joining a social club and going Royal Scottish Dancing each Thursday night! Weekends can be spent punting down the river Avon or journeying to such historic castles as Warwick or Stoneleigh Abbey for a Jane Austin tour. How delighted I was with my housesitting position! Char and Joe returned from two months in Spain to a well kept house, and a very happy, spoiled cat Sebastian. The only one who wasn’t so happy was me since it meant that I would be leaving my idyllic setting and returning to the U.S. It is true that you really never get to know a place until you actually live there.  My experience in England was absolutely WONDERFUL!

The friends I have made here in Kenilworth, I am sure, will be long-lasting. The opportunity of living in another country and learning “how the natives do it” would not have been possible without the Gazette. It really is true that living somewhere is quite different than just visiting. So if you are getting started in a career, or wanting to retire and move to a new location, or wishing to just simply go someplace unique and different for a holiday… The Caretaker Gazette might just be your answer. All it takes is the right attitude and willingness to help people who need someone reliable.

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Multiple Passions, Multiple Profits

There are so many selves in everybody and to explore and exploit just one is wrong,
dead wrong, for the creative process. ~ James Dickey

Steven Kalas is a family counselor with a lively practice. He also plays in a band that’s been busy promoting their new CD, but I know Kalas for a different reason: he writes Human Matters, my favorite column in the Las Vegas Review Journal. Like many people with multiple interests, he’s found ways to incorporate his diverse interests into satisfying ways of making a living.

Of all the ideas in Making a Living Without a Job, none has ever gotten a stronger response than the notion of incorporating eclectic interests into a unique livelihood. Many people have felt stalled in their lives trying to fit themselves into the Single Occupation mold. There’s often a visible sense of relief when I suggest that it’s possible to create a business from diverse passions.

Whether you have diverse interests or a strong singular passion that you’re building around, the key to a solid business is what I call Multiple Profit Centers (MPCs). Quite simply, a profit center is any activity that generates cash flow. Whenever you add another product or service to your enterprise, you’re creating another profit center. It’s also important to realize that profit centers come in all different sizes. Some will provide the largest percentage of income for you, while others will be fillers.

There’s a practical side to the MPC notion, as well: multiple income sources can level out cash flow. No business, no matter how large or small, is immune from the ups and downs of income. To everything there is a season, including cash flow. Having a variety of sources is one way to even things out a bit, since each profit center will have its own cycle.

Here are a few more things to keep in mind when planning your profit centers.

  • They don’t have to all be the same size in order to be valid. Some profit centers will be occasional, some will peak and then decline, some will be major income sources. Keep in mind the Mall Model where you find anchor stores on the corners with smaller shops in between. Your business will be a small scale version of that.
  • Under one umbrella or separate identities? If your profit centers are completely unrelated (eclectic rather than clustered), you will probably need to have individual identities for them. It’s up to you whether or not you want to have one bank account for various things or a different one for each. Whatever makes things easier for you, is probably the best choice. At the same time, you don’t want to confuse your market by clustering things that don’t go together.
  • If it matters to you, it belongs in your portfolio. If your interests are diverse, you may decide that some ideas aren’t serious enough to turn into a profit center. More likely, your apprehension comes from the old belief that if it’s fun and pleasurable, it should remain a hobby.Nobody tackles this issue better than Steven Pressfield who writes in The War of Art about turning pro. He says, “The conventional interpretation is that the amateur pursues his calling out of love, while the pro does it for money. Not the way I see it. In my view, the amateur does not love the game enough. If he did, he would not pursue it as a sideline, distinct from his ‘real’ vocation.”
  • Differing activities can boost creativity. In the name of efficiency, we’ve turned many of the workers of this world into robot-like machines who show up in the same place at the same time to do the same things day in and day out. The capacity to think creatively is the first casualty of that system.Creativity thrives on variety and setting up your profit centers to give you a wide range of experiences is ultimately as good for your imagination as it is for your bank account.
  • Take inventory on a regular basis.Many profit centers require a lot of time and attention at their launch, but become somewhat self-sufficient after that. It makes sense to review the various projects you’re working on and align your attention with what each one needs.Sometimes a profit center becomes a noisy child and takes you away from the others. At other times, you’ll find you’ve grown bored with an idea and it’s time to consider a different future for it. Every 90 days or so, do a review and make changes where necessary.
  • Be wary of multitasking. Timemagazine did a story about Suze Orman, a woman who clearly understands MPCs. She is not an advocate of multitasking, however. “I think it’s the absolute ruination of the perfection of a project,” she says. “The people who multitask do everything to mediocrity at best. While they are getting a lot done, they are getting it done in such an inefficient way that they usually have to do it again.”One way to stay focused, is to assign different days of the week to different projects. When you’re throwing pots, you aren’t writing your pottery seminar, for instance.
  • It’s evolution, not instant creation. Profit centers evolve over a long period of time. Ideas morph, new ones show up, old ones have served their time. The important thing is to create a business that engages your talents and imagination, and pays you to do what you love doing most. As Paul Hawken reminds us, “The business you can succeed with is distinctly and utterly you and yours. It is unlike any other business in the world.” You have your MPCs to thank for that.
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